I don’t know about you, but each New Year I start the year resolute to make better use of my business social media channels. What with over 700 million global members, yes, this predominantly means my LinkedIn profile. Across the years, LinkedIn has evolved into a powerful marketing tool, enabling you to maintain your personal brand to generating leads. The opportunities are endless, but where do you start?
We’ve pulled together some top tips to help you quickly and easily raise your LinkedIn profile, build relationships and contribute to conversations taking place within the Quality Management field by using LinkedIn Groups.
What are LinkedIn Groups?
LinkedIn Groups are communities where liked-minded people gather around a specific topic, interest or industry. They are also a great way to build your network, share ideas and collaborate with other professionals in your industry.
Which LinkedIn Groups should you join?
We have scoured the Internet to bring you the top 10 groups Quality Management professionals should join in 2023.
- CQI – make sure you also link in with your local CQI branch group, you can find the UK branches here.
- ISO 9001
- Lean Six Sigma
- Business Process Improvement and Change Management
- BP Group
- Business Process Management (BPM)
- Business Process Management Tools
- PEX Network Insight and Inspiration for Process Professionals
- Business Process Management Professionals Group
- Workflow/Business Process Management
How do you contribute to a LinkedIn Group?
Once you’ve chosen and joined the LinkedIn Groups, first thing’s first – do your research. Take time to familiarise with the people in the group, the content group members are sharing and what type of questions are being asked.
A sure fire way to strengthen your network and build relationships in groups, is to share and comment on relevant content. When you share content others are interested in, the likelihood of connecting with these people increases – as opposed to just hitting ‘connect’.
What can you share in a LinkedIn Group?
1: Share your expertise: If you can answer questions others have asked, why not contribute to the conversation and share your expertise? LinkedIn Groups are communities for like-minded people, so make sure you ask, as well as answer questions.
2: Post articles and ask questions. If you’ve read an interesting article or blog, why not share with the Group members and ask a question related to the article.
3: It’s not all about you! Don’t over promote – your goal when contributing to groups is to build relationships – not to promote yourself or what you’re doing.
4: Connect! Once you’ve interacted with someone in your Group and want to connect, don’t forget to send them a direct invitation to connect. Make the invite personal and remind them of your interaction within a specific group.
5: Don’t forget about other channels. Most people are looking to connect with like-minded people and are open to extending your relationship across other social media channels. If you’ve been interacting with someone in a LinkedIn Group, why not find them on Twitter or their Facebook business page?
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